Monopoly GO Announces Major New Event

Abstract

Scopely’s Monopoly GO has earned $3 billion since release on Android and iOS.
Friendship Will pay, a brand new marketing campaign, options Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell.
The marketing campaign will come with more than one movies and TV spots.

Monopoly GO developer and writer Scopely just lately printed Friendship Will pay, a brand new inventive marketing campaign that includes a number of Hollywood stars. Eric Wooden, the senior vice chairman of Scopely’s publishing division, up to now printed that the corporate has already spent $500 million on Monopoly GO‘s advertising and person acquisition methods.

Launched in April 2023, Monopoly GO is a well-liked cellular sport in accordance with Hasbro’s vintage tabletop enjoy. The Solidarity-powered name has controlled to earn $3 billion in income since launching on Android and iOS, in line with digital analytics platform Sensor Tower. Scopely has introduced a brand new inventive marketing campaign for Monopoly GO that would take the sport to even larger heights.

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Friendship Will pay, Monopoly GO‘s first world emblem marketing campaign, targets to carry the sport’s universe to existence with the assistance of 4 outstanding skills, Scopely explained in a blog post. The workforce is composed of Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell, the latter of whom voices Mr. Monopoly. Pratt starred in The Tremendous Mario Bros. Film, lately the highest-grossing movie in accordance with a sport, whilst Momoa is a part of the Minecraft film this is set to unlock on April 4, 2025. Palmer equipped the voice of Senna, a League of Legends champion, for the True Injury unmarried “Giants.”

Monopoly GO Unearths New Friendship Will pay Emblem Marketing campaign

The Friendship Will pay initiative that was once created in partnership with promoting company Omelet is anticipated to be a long-term inventive thought that can span more than one campaigns, in line with Scopely. It is usually a tribute to the Monopoly GO enjoy, Jamie Berger, the corporate’s senior vice chairman of promoting, stated. The primary installment of Friendship Will pay, which was once unveiled on November 18, options the characters exploring GOville, a the town that was once described as being a mix of the actual international and Monopoly GO‘s universe. A cross-platform rollout of the marketing campaign options greater than 20 authentic movies, together with two TV spots directed by way of Henry Scholfield, a track video and business director who has labored with Adidas, Samsung, Dua Lipa, and Billie Eilish, amongst others.

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Knowledge equipped by way of Scopely confirmed that Monopoly GO has been downloaded greater than 150 million occasions. In step with the studio, the enchantment of its widespread cellular name transcends generations and geographies, as evidenced by way of the truth that Monopoly GO impressed a board sport adaptation that introduced in August.

Monopoly GO has an ongoing collaboration with Wonder that can run till December 5. This marketing campaign, which is the primary of its sort, options unique mini-games, occasions, and rewards. Some of the iconic superheroes who seem within the Monopoly GO X Wonder collaboration are Deadpool, Spider-Guy, Wolverine, and participants of The Avengers.

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Monopoly Cross!

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